Apple
Apple
Apple
founded
1976
headquarters
Cupertino, California
1976
the beginning
"Rent nightly from real people in 753 cities in 72 countries."
1976
the beginning
"Rent nightly from real people in 753 cities in 72 countries."
Apple was conceived in the suburbs of Los Altos when Steve Jobs and Steve Wozniak made their first hobbyist computer - Apple I. It was a hand-built circuit board that users would need to add their own case, keyboard, and display to in order to use. They produced 200 units and sold them for $666.66 each.
Apple was conceived in the suburbs of Los Altos when Steve Jobs and Steve Wozniak made their first hobbyist computer - Apple I. It was a hand-built circuit board that users would need to add their own case, keyboard, and display to in order to use. They produced 200 units and sold them for $666.66 each.
Apple was conceived in the suburbs of Los Altos when Steve Jobs and Steve Wozniak made their first hobbyist computer - Apple I. It was a hand-built circuit board that users would need to add their own case, keyboard, and display to in order to use. They produced 200 units and sold them for $666.66 each.
isaac newton logo
"Rent nightly from real people in 753 cities in 72 countries."
isaac newton logo
"Rent nightly from real people in 753 cities in 72 countries."
The first Apple logo, designed in 1976 by early co-founder Ronald Wayne, featured a detailed illustration of Sir Isaac Newton sitting under an apple tree. The quote "Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone" wrapped around the frame. Though this was a beautiful illustration, it proved too complex to be used at smaller scale, so it was discontinued after a year.
The first Apple logo, designed in 1976 by early co-founder Ronald Wayne, featured a detailed illustration of Sir Isaac Newton sitting under an apple tree. The quote "Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone" wrapped around the frame. Though this was a beautiful illustration, it proved too complex to be used at smaller scale, so it was discontinued after a year.
The first Apple logo, designed in 1976 by early co-founder Ronald Wayne, featured a detailed illustration of Sir Isaac Newton sitting under an apple tree. The quote "Newton... A Mind Forever Voyaging Through Strange Seas of Thought... Alone" wrapped around the frame. Though this was a beautiful illustration, it proved too complex to be used at smaller scale, so it was discontinued after a year.
1977
bitten apple logo
"Rent nightly from real people in 753 cities in 72 countries."
1977
bitten apple logo
"Rent nightly from real people in 753 cities in 72 countries."
In 1977, Rob Janoff created the iconic Apple logo while working at the advertising agency Regis McKenna. He recalls, “I designed it with a bite for scale, so people get that it was an apple, not a cherry”. The stripes of rainbow colors were included at Jobs' request to humanize the company and highlight the Apple II's key selling point - its ability to display color graphics.
In 1977, Rob Janoff created the iconic Apple logo while working at the advertising agency Regis McKenna. He recalls, “I designed it with a bite for scale, so people get that it was an apple, not a cherry”. The stripes of rainbow colors were included at Jobs' request to humanize the company and highlight the Apple II's key selling point - its ability to display color graphics.
In 1977, Rob Janoff created the iconic Apple logo while working at the advertising agency Regis McKenna. He recalls, “I designed it with a bite for scale, so people get that it was an apple, not a cherry”. The stripes of rainbow colors were included at Jobs' request to humanize the company and highlight the Apple II's key selling point - its ability to display color graphics.
Apple ii
"Rent nightly from real people in 753 cities in 72 countries."
Apple ii
"Rent nightly from real people in 753 cities in 72 countries."
Unlike its predecessor the Apple I (which was just a circuit board), the Apple II came as a complete, ready-to-use computer in a sleek beige case - a revolutionary concept when most computers were still sold as hobbyist kits. The Apple II initially sold about 20,000 units, establishing the personal computer industry and providing the financial foundation for Apple to develop future products. By 1984, over 2 million Apple II computers had been sold.
Unlike its predecessor the Apple I (which was just a circuit board), the Apple II came as a complete, ready-to-use computer in a sleek beige case - a revolutionary concept when most computers were still sold as hobbyist kits. The Apple II initially sold about 20,000 units, establishing the personal computer industry and providing the financial foundation for Apple to develop future products. By 1984, over 2 million Apple II computers had been sold.
Unlike its predecessor the Apple I (which was just a circuit board), the Apple II came as a complete, ready-to-use computer in a sleek beige case - a revolutionary concept when most computers were still sold as hobbyist kits. The Apple II initially sold about 20,000 units, establishing the personal computer industry and providing the financial foundation for Apple to develop future products. By 1984, over 2 million Apple II computers had been sold.
1979
visicalc
"Rent nightly from real people in 753 cities in 72 countries."
1979
visicalc
"Rent nightly from real people in 753 cities in 72 countries."
One of Apple II's killer applications was VisiCalc, the first spreadsheet program for personal computers. This made the Apple II indispensable for businesses, transforming it from a hobbyist machine into a business tool. Schools also widely adopted it, establishing Apple's long-standing presence in education.
One of Apple II's killer applications was VisiCalc, the first spreadsheet program for personal computers. This made the Apple II indispensable for businesses, transforming it from a hobbyist machine into a business tool. Schools also widely adopted it, establishing Apple's long-standing presence in education.
One of Apple II's killer applications was VisiCalc, the first spreadsheet program for personal computers. This made the Apple II indispensable for businesses, transforming it from a hobbyist machine into a business tool. Schools also widely adopted it, establishing Apple's long-standing presence in education.
1984
superbowl commercial
"Rent nightly from real people in 753 cities in 72 countries."
1984
superbowl commercial
"Rent nightly from real people in 753 cities in 72 countries."
Apple's 1984 commercial, directed by Ridley Scott, is one of the most iconic advertisements in marketing history. It aired during Super Bowl XVIII and introduced the Apple Macintosh. The ad is renowned for its dramatic narrative, which drew inspiration from George Orwell's dystopian novel 1984. Apple sold $150 million worth of computers in the 100 days following the ad's airing.
Apple's 1984 commercial, directed by Ridley Scott, is one of the most iconic advertisements in marketing history. It aired during Super Bowl XVIII and introduced the Apple Macintosh. The ad is renowned for its dramatic narrative, which drew inspiration from George Orwell's dystopian novel 1984. Apple sold $150 million worth of computers in the 100 days following the ad's airing.
Apple's 1984 commercial, directed by Ridley Scott, is one of the most iconic advertisements in marketing history. It aired during Super Bowl XVIII and introduced the Apple Macintosh. The ad is renowned for its dramatic narrative, which drew inspiration from George Orwell's dystopian novel 1984. Apple sold $150 million worth of computers in the 100 days following the ad's airing.
macintosh
"Rent nightly from real people in 753 cities in 72 countries."
macintosh
"Rent nightly from real people in 753 cities in 72 countries."
The Macintosh transformed personal computing through a graphical user interface (GUI) where real life icons replaced text commands, killer apps MacWrite and MacPaint introduced desktop publishing to the public, and easy out-of-the-box use meant it was truly a computer for the people. It was no surprise that Apple sold $155 million worth of Macintosh computers within three months.
The Macintosh transformed personal computing through a graphical user interface (GUI) where real life icons replaced text commands, killer apps MacWrite and MacPaint introduced desktop publishing to the public, and easy out-of-the-box use meant it was truly a computer for the people. It was no surprise that Apple sold $155 million worth of Macintosh computers within three months.
The Macintosh transformed personal computing through a graphical user interface (GUI) where real life icons replaced text commands, killer apps MacWrite and MacPaint introduced desktop publishing to the public, and easy out-of-the-box use meant it was truly a computer for the people. It was no surprise that Apple sold $155 million worth of Macintosh computers within three months.
1996
financial struggles
"Rent nightly from real people in 753 cities in 72 countries."
1996
financial struggles
"Rent nightly from real people in 753 cities in 72 countries."
Even though the Macintosh had a great run, near the end of 1996, Apple was in a dire financial situation. Its market share had fallen to roughly 3%, following leadership changes, competition, and product flaws.
Even though the Macintosh had a great run, near the end of 1996, Apple was in a dire financial situation. Its market share had fallen to roughly 3%, following leadership changes, competition, and product flaws.
Even though the Macintosh had a great run, near the end of 1996, Apple was in a dire financial situation. Its market share had fallen to roughly 3%, following leadership changes, competition, and product flaws.
1997
"think different" campaign
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1997
"think different" campaign
"Rent nightly from real people in 753 cities in 72 countries."
On September 28, 1997, the "Think Different" campaign was Steve Jobs' bold vision to reposition Apple as an innovative brand after its near bankruptcy.
On September 28, 1997, the "Think Different" campaign was Steve Jobs' bold vision to reposition Apple as an innovative brand after its near bankruptcy.
On September 28, 1997, the "Think Different" campaign was Steve Jobs' bold vision to reposition Apple as an innovative brand after its near bankruptcy.
Developed by the agency TBWA/Chiat/Day, this campaign used emotional storytelling to bolster pride amongst Apple users and reinforce the notion of creativity and individuality.
Developed by the agency TBWA/Chiat/Day, this campaign used emotional storytelling to bolster pride amongst Apple users and reinforce the notion of creativity and individuality.
Developed by the agency TBWA/Chiat/Day, this campaign used emotional storytelling to bolster pride amongst Apple users and reinforce the notion of creativity and individuality.
1998
imac g3
"Rent nightly from real people in 753 cities in 72 countries."
1998
imac g3
"Rent nightly from real people in 753 cities in 72 countries."
On May 6, 1998, Apple unveiled the iMac, one of Apple's fastest selling computers of all time. The distinctive design is widely recognized for its translucent casing, allowing users to see the carefully designed interior. The iMac restored confidence in the brand and positioned the computer as a product accessible to everyone, not just tech enthusiasts.
On May 6, 1998, Apple unveiled the iMac, one of Apple's fastest selling computers of all time. The distinctive design is widely recognized for its translucent casing, allowing users to see the carefully designed interior. The iMac restored confidence in the brand and positioned the computer as a product accessible to everyone, not just tech enthusiasts.
On May 6, 1998, Apple unveiled the iMac, one of Apple's fastest selling computers of all time. The distinctive design is widely recognized for its translucent casing, allowing users to see the carefully designed interior. The iMac restored confidence in the brand and positioned the computer as a product accessible to everyone, not just tech enthusiasts.
1998 apple.com website
"Rent nightly from real people in 753 cities in 72 countries."
1998 apple.com website
"Rent nightly from real people in 753 cities in 72 countries."
In 1977, Rob Janoff created the iconic Apple logo while working at the advertising agency Regis McKenna.
The project was initiated by Steve Jobs, who sought a simpler and more approachable logo to replace the complex design of the original logo featuring Isaac Newton.
2001
first generation ipod
"Rent nightly from real people in 753 cities in 72 countries."
2001
first generation ipod
"Rent nightly from real people in 753 cities in 72 countries."
In October of 2001, Apple launched the sleek iPod, signaling their expansion into a variety of consumer electronics outside of just the computer niche.
In October of 2001, Apple launched the sleek iPod, signaling their expansion into a variety of consumer electronics outside of just the computer niche.
In October of 2001, Apple launched the sleek iPod, signaling their expansion into a variety of consumer electronics outside of just the computer niche.
2003
ipod silhouettes campaign
"Rent nightly from real people in 753 cities in 72 countries."
2003
ipod silhouettes campaign
"Rent nightly from real people in 753 cities in 72 countries."
The iconic Silhouette iPod ads launched in the fall of 2003. This campaign radiated emotional power — anyone could imagine themselves as one of the joyful figures dancing to thousands of songs held in your hand. Even today, these ads are easily recognizable in a split second.
The iconic Silhouette iPod ads launched in the fall of 2003. This campaign radiated emotional power — anyone could imagine themselves as one of the joyful figures dancing to thousands of songs held in your hand. Even today, these ads are easily recognizable in a split second.
The iconic Silhouette iPod ads launched in the fall of 2003. This campaign radiated emotional power — anyone could imagine themselves as one of the joyful figures dancing to thousands of songs held in your hand. Even today, these ads are easily recognizable in a split second.
2007
first generation iphone
"Rent nightly from real people in 753 cities in 72 countries."
2007
first generation iphone
"Rent nightly from real people in 753 cities in 72 countries."
The iPhone unlocked yet another era where Apple became synonymous with mobile innovation. First, accessible internet, then portable music, and now an entire computer in your pocket — Apple was no longer just an electronics company but rather a lifestyle company.
The iPhone unlocked yet another era where Apple became synonymous with mobile innovation. First, accessible internet, then portable music, and now an entire computer in your pocket — Apple was no longer just an electronics company but rather a lifestyle company.
The iPhone unlocked yet another era where Apple became synonymous with mobile innovation. First, accessible internet, then portable music, and now an entire computer in your pocket — Apple was no longer just an electronics company but rather a lifestyle company.
2010
first generation ipad
"Rent nightly from real people in 753 cities in 72 countries."
2010
first generation ipad
"Rent nightly from real people in 753 cities in 72 countries."
The iPad marked the beginning of Apple's tablet line, offering a new way for users to consume media, browse the web, and use apps in a portable form factor.
The iPad marked the beginning of Apple's tablet line, offering a new way for users to consume media, browse the web, and use apps in a portable form factor.
The iPad marked the beginning of Apple's tablet line, offering a new way for users to consume media, browse the web, and use apps in a portable form factor.
2015
"shot on iphone 6" campaign
"Rent nightly from real people in 753 cities in 72 countries."
2015
"shot on iphone 6" campaign
"Rent nightly from real people in 753 cities in 72 countries."
In addition to introducing cutting edge tech to the world, Apple maintained a strong marketing presence by showing what their products could do instead of telling. The Shot On iPhone campaign showcased user-generated photos on 10,000 billboards worldwide, grounding Apple's brand image in authenticity, user creativity, and community while demonstrating the powerful camera capabilities of the iPhone 6.
In addition to introducing cutting edge tech to the world, Apple maintained a strong marketing presence by showing what their products could do instead of telling. The Shot On iPhone campaign showcased user-generated photos on 10,000 billboards worldwide, grounding Apple's brand image in authenticity, user creativity, and community while demonstrating the powerful camera capabilities of the iPhone 6.
In addition to introducing cutting edge tech to the world, Apple maintained a strong marketing presence by showing what their products could do instead of telling. The Shot On iPhone campaign showcased user-generated photos on 10,000 billboards worldwide, grounding Apple's brand image in authenticity, user creativity, and community while demonstrating the powerful camera capabilities of the iPhone 6.
apple watch series 1
"Rent nightly from real people in 753 cities in 72 countries."
apple watch series 1
"Rent nightly from real people in 753 cities in 72 countries."
Also in 2015, Apple entered the wearable technology market with the Apple Watch, a computer on your wrist that featured fitness tracking, health monitoring, and integration with other Apple devices. The Apple ecosystem continued to flourish.
Also in 2015, Apple entered the wearable technology market with the Apple Watch, a computer on your wrist that featured fitness tracking, health monitoring, and integration with other Apple devices. The Apple ecosystem continued to flourish.
Also in 2015, Apple entered the wearable technology market with the Apple Watch, a computer on your wrist that featured fitness tracking, health monitoring, and integration with other Apple devices. The Apple ecosystem continued to flourish.
2016
airpods 1
"Rent nightly from real people in 753 cities in 72 countries."
2016
airpods 1
"Rent nightly from real people in 753 cities in 72 countries."
A year later, the launch of the AirPods redefined the headphone category with an unbelievably minimal and functional form factor. Users could carry, listen, and charge their earbuds seamlessly and on-the go — again reimagining what "mobile technology" could really mean.
A year later, the launch of the AirPods redefined the headphone category with an unbelievably minimal and functional form factor. Users could carry, listen, and charge their earbuds seamlessly and on-the go — again reimagining what "mobile technology" could really mean.
A year later, the launch of the AirPods redefined the headphone category with an unbelievably minimal and functional form factor. Users could carry, listen, and charge their earbuds seamlessly and on-the go — again reimagining what "mobile technology" could really mean.
2017
iphone x
"Rent nightly from real people in 753 cities in 72 countries."
2017
iphone x
"Rent nightly from real people in 753 cities in 72 countries."
The iPhone X rewrote a lot of the very own design standards Apple had created 10 years ago. An end-to-end display that eliminated the home button and a biometric FaceID meant users could integrate their devices more smoothly into their natural movements. A powerful A11 Bionic chip ushered in better camera performance, fast FaceID processing, AR applications, and a longer battery life.
The iPhone X rewrote a lot of the very own design standards Apple had created 10 years ago. An end-to-end display that eliminated the home button and a biometric FaceID meant users could integrate their devices more smoothly into their natural movements. A powerful A11 Bionic chip ushered in better camera performance, fast FaceID processing, AR applications, and a longer battery life.
The iPhone X rewrote a lot of the very own design standards Apple had created 10 years ago. An end-to-end display that eliminated the home button and a biometric FaceID meant users could integrate their devices more smoothly into their natural movements. A powerful A11 Bionic chip ushered in better camera performance, fast FaceID processing, AR applications, and a longer battery life.
2024
vision pro
"Rent nightly from real people in 753 cities in 72 countries."
2024
vision pro
"Rent nightly from real people in 753 cities in 72 countries."
The Vision Pro once again marked Apple as a leader in technology, as it led not only an entirely new category of products for Apple, but improved on existing AR/VR products. Though it hasn't reached as mainstream of a status as other Apple products, the Vision Pro embodies pushing technology forward and imagining a life embedded with it.
The Vision Pro once again marked Apple as a leader in technology, as it led not only an entirely new category of products for Apple, but improved on existing AR/VR products. Though it hasn't reached as mainstream of a status as other Apple products, the Vision Pro embodies pushing technology forward and imagining a life embedded with it.
The Vision Pro once again marked Apple as a leader in technology, as it led not only an entirely new category of products for Apple, but improved on existing AR/VR products. Though it hasn't reached as mainstream of a status as other Apple products, the Vision Pro embodies pushing technology forward and imagining a life embedded with it.
thank you for reading
handcrafted by jade franson