Coca Cola
Coca Cola
Coca Cola
founded
1886
headquarters
Atlanta, Georgia
1886
the beginning
"Rent nightly from real people in 753 cities in 72 countries."
1886
the beginning
"Rent nightly from real people in 753 cities in 72 countries."
Coca-Cola was invented by pharmacist John Pemberton in Atlanta, Georgia in 1886. He originally created a drink called "Pemberton's French Wine Coca" in 1885, which was an alcoholic beverage inspired by a popular French wine called Vin Mariani. The drink was marketed as a medicinal tonic that could cure headaches, anxiety, and various other ailments.
Coca-Cola was invented by pharmacist John Pemberton in Atlanta, Georgia in 1886. He originally created a drink called "Pemberton's French Wine Coca" in 1885, which was an alcoholic beverage inspired by a popular French wine called Vin Mariani. The drink was marketed as a medicinal tonic that could cure headaches, anxiety, and various other ailments.
Coca-Cola was invented by pharmacist John Pemberton in Atlanta, Georgia in 1886. He originally created a drink called "Pemberton's French Wine Coca" in 1885, which was an alcoholic beverage inspired by a popular French wine called Vin Mariani. The drink was marketed as a medicinal tonic that could cure headaches, anxiety, and various other ailments.
first logo
"Rent nightly from real people in 753 cities in 72 countries."
first logo
"Rent nightly from real people in 753 cities in 72 countries."
The original Coca-Cola logo was created by Dr. Pemberton himself. The logo was largely different from what we know today, featuring straight-laced, black, Victorian letters.
The original Coca-Cola logo was created by Dr. Pemberton himself. The logo was largely different from what we know today, featuring straight-laced, black, Victorian letters.
The original Coca-Cola logo was created by Dr. Pemberton himself. The logo was largely different from what we know today, featuring straight-laced, black, Victorian letters.
first ad in the atlanta journal
"Rent nightly from real people in 753 cities in 72 countries."
first ad in the atlanta journal
"Rent nightly from real people in 753 cities in 72 countries."
The first Coca-Cola advertisement, using this logo, was published in the Atlanta Journal on May 29, 1886.
The first Coca-Cola advertisement, using this logo, was published in the Atlanta Journal on May 29, 1886.
The first Coca-Cola advertisement, using this logo, was published in the Atlanta Journal on May 29, 1886.
1887
second logo
"Rent nightly from real people in 753 cities in 72 countries."
1887
second logo
"Rent nightly from real people in 753 cities in 72 countries."
A year later, Dr. Pemberton's bookkeeper Frank Robinson penciled in this ornate Spencerian script logo, whose likeness is much closer to today's logo.
A year later, Dr. Pemberton's bookkeeper Frank Robinson penciled in this ornate Spencerian script logo, whose likeness is much closer to today's logo.
A year later, Dr. Pemberton's bookkeeper Frank Robinson penciled in this ornate Spencerian script logo, whose likeness is much closer to today's logo.
first coupon in the world
"Rent nightly from real people in 753 cities in 72 countries."
first coupon in the world
"Rent nightly from real people in 753 cities in 72 countries."
These handwritten tickets were the first coupons in marketing history. They offered customers free glasses of Coca-Cola, transforming it from an unknown brand to a household name. By 1913, Coca-Cola had distributed 8.5 million drinks.
These handwritten tickets were the first coupons in marketing history. They offered customers free glasses of Coca-Cola, transforming it from an unknown brand to a household name. By 1913, Coca-Cola had distributed 8.5 million drinks.
These handwritten tickets were the first coupons in marketing history. They offered customers free glasses of Coca-Cola, transforming it from an unknown brand to a household name. By 1913, Coca-Cola had distributed 8.5 million drinks.
1890s
"drink coca cola" slogan
"Rent nightly from real people in 753 cities in 72 countries."
1890s
"drink coca cola" slogan
"Rent nightly from real people in 753 cities in 72 countries."
This ad features a "Gibson Girl," the visual ideal of a young woman who was independent, well-educated, and able to take on a more active role in public life. The ornate attire and lavish setting positioned Coca-Cola as a refined beverage choice.
This ad features a "Gibson Girl," the visual ideal of a young woman who was independent, well-educated, and able to take on a more active role in public life. The ornate attire and lavish setting positioned Coca-Cola as a refined beverage choice.
This ad features a "Gibson Girl," the visual ideal of a young woman who was independent, well-educated, and able to take on a more active role in public life. The ornate attire and lavish setting positioned Coca-Cola as a refined beverage choice.
1915
bottle patent
"Rent nightly from real people in 753 cities in 72 countries."
1915
bottle patent
"Rent nightly from real people in 753 cities in 72 countries."
Originally sporting a standard straight-sided bottle, Coca-Cola began to run into a dilemma where copycats such as Koka-Nola, Ma Coca-Co, or Toka-Cola would have such similar looking bottles and logos that consumers became confused. To solve this, Coca-Cola patented a curved bottle, inspired by the round shape and ribbed sides of a cocoa pod.
Originally sporting a standard straight-sided bottle, Coca-Cola began to run into a dilemma where copycats such as Koka-Nola, Ma Coca-Co, or Toka-Cola would have such similar looking bottles and logos that consumers became confused. To solve this, Coca-Cola patented a curved bottle, inspired by the round shape and ribbed sides of a cocoa pod.
Originally sporting a standard straight-sided bottle, Coca-Cola began to run into a dilemma where copycats such as Koka-Nola, Ma Coca-Co, or Toka-Cola would have such similar looking bottles and logos that consumers became confused. To solve this, Coca-Cola patented a curved bottle, inspired by the round shape and ribbed sides of a cocoa pod.
1922
"thirst knows no season" magazine ad
"Rent nightly from real people in 753 cities in 72 countries."
1922
"thirst knows no season" magazine ad
"Rent nightly from real people in 753 cities in 72 countries."
To shift the negative perception of cold drinks in the winter, Coca-Cola attempted to increase year-round sales with the slogan "Thirst Knows No Season". Though the campaign did not fully eliminate the gap between summer and winter sales, it laid the groundwork for the iconic Santa ads in the future.
To shift the negative perception of cold drinks in the winter, Coca-Cola attempted to increase year-round sales with the slogan "Thirst Knows No Season". Though the campaign did not fully eliminate the gap between summer and winter sales, it laid the groundwork for the iconic Santa ads in the future.
To shift the negative perception of cold drinks in the winter, Coca-Cola attempted to increase year-round sales with the slogan "Thirst Knows No Season". Though the campaign did not fully eliminate the gap between summer and winter sales, it laid the groundwork for the iconic Santa ads in the future.
1925
magazine ads
"Rent nightly from real people in 753 cities in 72 countries."
1925
magazine ads
"Rent nightly from real people in 753 cities in 72 countries."
In 1925, Coca-Cola was selling 6 million bottles a day. Coca-Cola pushed the "refresh yourself" tagline and was also strongly associated with red as its trademark color.
In 1925, Coca-Cola was selling 6 million bottles a day. Coca-Cola pushed the "refresh yourself" tagline and was also strongly associated with red as its trademark color.
In 1925, Coca-Cola was selling 6 million bottles a day. Coca-Cola pushed the "refresh yourself" tagline and was also strongly associated with red as its trademark color.
1929
norman rockwell's "office boy - 4.p.m. - the pause that refreshes"
"Rent nightly from real people in 753 cities in 72 countries."
1929
norman rockwell's "office boy - 4.p.m. - the pause that refreshes"
"Rent nightly from real people in 753 cities in 72 countries."
At the onset of the Great Depression, Coca-Cola forged one of its most enduring campaigns using the slogan "The Pause that Refreshes". Partnering with Norman Rockwell to create "normal" American scenes, the drink became synonymous with emotional relief from industrialization.
At the onset of the Great Depression, Coca-Cola forged one of its most enduring campaigns using the slogan "The Pause that Refreshes". Partnering with Norman Rockwell to create "normal" American scenes, the drink became synonymous with emotional relief from industrialization.
At the onset of the Great Depression, Coca-Cola forged one of its most enduring campaigns using the slogan "The Pause that Refreshes". Partnering with Norman Rockwell to create "normal" American scenes, the drink became synonymous with emotional relief from industrialization.
1931
santa ad
"Rent nightly from real people in 753 cities in 72 countries."
1931
santa ad
"Rent nightly from real people in 753 cities in 72 countries."
Coca-Cola revived its attempt at year-round marketing by creating Christmas ads which featured artist Haddon Sundblom's modern Santa Claus. In contrast to the more general "Thirst Knows No Season" campaign, Coca-Cola aimed to associate its brand with the stronger emotions surrounding holiday and celebration.
Coca-Cola revived its attempt at year-round marketing by creating Christmas ads which featured artist Haddon Sundblom's modern Santa Claus. In contrast to the more general "Thirst Knows No Season" campaign, Coca-Cola aimed to associate its brand with the stronger emotions surrounding holiday and celebration.
Coca-Cola revived its attempt at year-round marketing by creating Christmas ads which featured artist Haddon Sundblom's modern Santa Claus. In contrast to the more general "Thirst Knows No Season" campaign, Coca-Cola aimed to associate its brand with the stronger emotions surrounding holiday and celebration.
1942
wwii ad
"Rent nightly from real people in 753 cities in 72 countries."
1942
wwii ad
"Rent nightly from real people in 753 cities in 72 countries."
During WWII, Coca-Cola made a commitment to offer Coca-Cola to soldiers for just 5 cents, regardless of their location in an attempt to boost morale and serve as an enduring American symbol worldwide. Over five billion bottles of Coca-Cola were consumed by the military during the war.
During WWII, Coca-Cola made a commitment to offer Coca-Cola to soldiers for just 5 cents, regardless of their location in an attempt to boost morale and serve as an enduring American symbol worldwide. Over five billion bottles of Coca-Cola were consumed by the military during the war.
During WWII, Coca-Cola made a commitment to offer Coca-Cola to soldiers for just 5 cents, regardless of their location in an attempt to boost morale and serve as an enduring American symbol worldwide. Over five billion bottles of Coca-Cola were consumed by the military during the war.
1958
"sign of good taste" - switzerland edition
"Rent nightly from real people in 753 cities in 72 countries."
1958
"sign of good taste" - switzerland edition
"Rent nightly from real people in 753 cities in 72 countries."
Many of the ads during the 50s decade depicted idealized lifestyles, such as this jovial Swiss landscape. This positioned Coca-Cola as a symbol of the "American Dream" and a "Sign of Good Taste".
Many of the ads during the 50s decade depicted idealized lifestyles, such as this jovial Swiss landscape. This positioned Coca-Cola as a symbol of the "American Dream" and a "Sign of Good Taste".
Many of the ads during the 50s decade depicted idealized lifestyles, such as this jovial Swiss landscape. This positioned Coca-Cola as a symbol of the "American Dream" and a "Sign of Good Taste".
1960s
"things go better with coke" television jingle
"Rent nightly from real people in 753 cities in 72 countries."
1960s
"things go better with coke" television jingle
"Rent nightly from real people in 753 cities in 72 countries."
In the 60s, Coca-Cola partnered with popular artists like Ray Charles, Aretha Franklin, and The Supremes to create catchy jingles that maintained its cheery brand presence even through the turmoil of the Civil Rights Movement, the Vietnam War protests, and the assassinations of JFK and Martin Luther King Jr.
In the 60s, Coca-Cola partnered with popular artists like Ray Charles, Aretha Franklin, and The Supremes to create catchy jingles that maintained its cheery brand presence even through the turmoil of the Civil Rights Movement, the Vietnam War protests, and the assassinations of JFK and Martin Luther King Jr.
In the 60s, Coca-Cola partnered with popular artists like Ray Charles, Aretha Franklin, and The Supremes to create catchy jingles that maintained its cheery brand presence even through the turmoil of the Civil Rights Movement, the Vietnam War protests, and the assassinations of JFK and Martin Luther King Jr.
"sign of good taste" - civil rights era
"Rent nightly from real people in 753 cities in 72 countries."
"sign of good taste" - civil rights era
"Rent nightly from real people in 753 cities in 72 countries."
The Civil Rights Movement marked a shift in Coca-Cola's marketing strategy. Previously focusing on white consumers, ads like these recognized the purchasing power of African American consumers.
The Civil Rights Movement marked a shift in Coca-Cola's marketing strategy. Previously focusing on white consumers, ads like these recognized the purchasing power of African American consumers.
The Civil Rights Movement marked a shift in Coca-Cola's marketing strategy. Previously focusing on white consumers, ads like these recognized the purchasing power of African American consumers.
1971
"hilltop" ad
"Rent nightly from real people in 753 cities in 72 countries."
1971
"hilltop" ad
"Rent nightly from real people in 753 cities in 72 countries."
Reflecting the broad social changes of the era, Coca-Cola shifted their branding to be more inclusive, multicultural, and a rallying cry for peace. An emblem of this was the "Hilltop" ad, Coca-Cola's most famous commercial to date.
Reflecting the broad social changes of the era, Coca-Cola shifted their branding to be more inclusive, multicultural, and a rallying cry for peace. An emblem of this was the "Hilltop" ad, Coca-Cola's most famous commercial to date.
Reflecting the broad social changes of the era, Coca-Cola shifted their branding to be more inclusive, multicultural, and a rallying cry for peace. An emblem of this was the "Hilltop" ad, Coca-Cola's most famous commercial to date.
1982
diet coke launch
"Rent nightly from real people in 753 cities in 72 countries."
1982
diet coke launch
"Rent nightly from real people in 753 cities in 72 countries."
In 1982, Coca-Cola launched the first extension of the Coca-Cola brand - Diet Coke. It was a massive success, becoming the world's best-selling low-calorie beverage within two years.
In 1982, Coca-Cola launched the first extension of the Coca-Cola brand - Diet Coke. It was a massive success, becoming the world's best-selling low-calorie beverage within two years.
In 1982, Coca-Cola launched the first extension of the Coca-Cola brand - Diet Coke. It was a massive success, becoming the world's best-selling low-calorie beverage within two years.
1985
"new coke" television ad
"Rent nightly from real people in 753 cities in 72 countries."
1985
"new coke" television ad
"Rent nightly from real people in 753 cities in 72 countries."
The most infamous event in Coca-Cola's history occurred when they changed their formula for the first time in 99 years, leading to one of the largest consumer backlashes in marketing history. After 79 days, they brought back the original formula as "Coca-Cola Classic." This event reinforced how deeply people cared about the brand and actually strengthened consumer loyalty.
The most infamous event in Coca-Cola's history occurred when they changed their formula for the first time in 99 years, leading to one of the largest consumer backlashes in marketing history. After 79 days, they brought back the original formula as "Coca-Cola Classic." This event reinforced how deeply people cared about the brand and actually strengthened consumer loyalty.
The most infamous event in Coca-Cola's history occurred when they changed their formula for the first time in 99 years, leading to one of the largest consumer backlashes in marketing history. After 79 days, they brought back the original formula as "Coca-Cola Classic." This event reinforced how deeply people cared about the brand and actually strengthened consumer loyalty.
1993
"always cold" slogan + polar bear mascot
"Rent nightly from real people in 753 cities in 72 countries."
1993
"always cold" slogan + polar bear mascot
"Rent nightly from real people in 753 cities in 72 countries."
In another swing at maintaining year-round relevancy, Coca-Cola connected their brand with friendly, animated polar bears, which became iconic brand symbols.
In another swing at maintaining year-round relevancy, Coca-Cola connected their brand with friendly, animated polar bears, which became iconic brand symbols.
In another swing at maintaining year-round relevancy, Coca-Cola connected their brand with friendly, animated polar bears, which became iconic brand symbols.
2011
"share a coke" campaign
"Rent nightly from real people in 753 cities in 72 countries."
2011
"share a coke" campaign
"Rent nightly from real people in 753 cities in 72 countries."
"Share a Coke" was an iconic campaign that replaced the logo with one of the 250 most popular names in every country, even further personalizing the experience of drinking Coke.
"Share a Coke" was an iconic campaign that replaced the logo with one of the 250 most popular names in every country, even further personalizing the experience of drinking Coke.
"Share a Coke" was an iconic campaign that replaced the logo with one of the 250 most popular names in every country, even further personalizing the experience of drinking Coke.
2015
"taste the feeling" campaign
"Rent nightly from real people in 753 cities in 72 countries."
2015
"taste the feeling" campaign
"Rent nightly from real people in 753 cities in 72 countries."
In 2015, Coca-Cola was experiencing declining soda sales, so they refocused the brand. Instead of emphasizing its fame, they decided to present it in a humbler way, defining the drink as a "simple pleasure" and uniting all 4 of the offshoot brands under a single brand identity.
In 2015, Coca-Cola was experiencing declining soda sales, so they refocused the brand. Instead of emphasizing its fame, they decided to present it in a humbler way, defining the drink as a "simple pleasure" and uniting all 4 of the offshoot brands under a single brand identity.
In 2015, Coca-Cola was experiencing declining soda sales, so they refocused the brand. Instead of emphasizing its fame, they decided to present it in a humbler way, defining the drink as a "simple pleasure" and uniting all 4 of the offshoot brands under a single brand identity.
2024
"holidays are coming" ai ad
"Rent nightly from real people in 753 cities in 72 countries."
2024
"holidays are coming" ai ad
"Rent nightly from real people in 753 cities in 72 countries."
Using four different AI models, Coca-Cola remade their classic 1995 "Holidays Are Coming" commercial. It received backlash from the public, being described as "soulless" and "devoid of actual creativity". Coca-Cola defended their attempt to blend human creativity with tech.
Using four different AI models, Coca-Cola remade their classic 1995 "Holidays Are Coming" commercial. It received backlash from the public, being described as "soulless" and "devoid of actual creativity". Coca-Cola defended their attempt to blend human creativity with tech.
Using four different AI models, Coca-Cola remade their classic 1995 "Holidays Are Coming" commercial. It received backlash from the public, being described as "soulless" and "devoid of actual creativity". Coca-Cola defended their attempt to blend human creativity with tech.
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handcrafted by jade franson