Perplexity
Perplexity
Perplexity
founded
2022
headquarters
San Francisco, California
2022
first logo
"Rent nightly from real people in 753 cities in 72 countries."
2022
first logo
"Rent nightly from real people in 753 cities in 72 countries."
The original Perplexity logo was a simple visual that showed a 3x3 grid of dots next to a minimal sans serif wordmark. This logo was used for about a year before it was redesigned.
The original Perplexity logo was a simple visual that showed a 3x3 grid of dots next to a minimal sans serif wordmark. This logo was used for about a year before it was redesigned.
The original Perplexity logo was a simple visual that showed a 3x3 grid of dots next to a minimal sans serif wordmark. This logo was used for about a year before it was redesigned.
original interface
"Rent nightly from real people in 753 cities in 72 countries."
original interface
"Rent nightly from real people in 753 cities in 72 countries."
2023
current logo
"Rent nightly from real people in 753 cities in 72 countries."
2023
current logo
"Rent nightly from real people in 753 cities in 72 countries."
In 2023, design agency Smith & Diction rebranded Perplexity, adding more depth and intentionality to its visual identity. The new logo was an ode to modalities of interaction, the internet, and knowledge.
In 2023, design agency Smith & Diction rebranded Perplexity, adding more depth and intentionality to its visual identity. The new logo was an ode to modalities of interaction, the internet, and knowledge.
In 2023, design agency Smith & Diction rebranded Perplexity, adding more depth and intentionality to its visual identity. The new logo was an ode to modalities of interaction, the internet, and knowledge.
brand material
"Rent nightly from real people in 753 cities in 72 countries."
brand material
"Rent nightly from real people in 753 cities in 72 countries."
Smith and Diction created brand posters to showcase the mix of playfulness, nostalgia, elegance, and wisdom that Perplexity's brand exudes.
Smith and Diction created brand posters to showcase the mix of playfulness, nostalgia, elegance, and wisdom that Perplexity's brand exudes.
Smith and Diction created brand posters to showcase the mix of playfulness, nostalgia, elegance, and wisdom that Perplexity's brand exudes.
2024
current brand
"Rent nightly from real people in 753 cities in 72 countries."
2024
current brand
"Rent nightly from real people in 753 cities in 72 countries."
The current brand, led by Phi Hoang, still retains these elements that make Perplexity a leading tech product and differentiate it amongst others of its kind.
The current brand, led by Phi Hoang, still retains these elements that make Perplexity a leading tech product and differentiate it amongst others of its kind.
The current brand, led by Phi Hoang, still retains these elements that make Perplexity a leading tech product and differentiate it amongst others of its kind.
tagline
"Rent nightly from real people in 753 cities in 72 countries."
tagline
"Rent nightly from real people in 753 cities in 72 countries."
Perplexity's catchy tagline is "Where knowledge begins". Hoang explained that while using Perplexity, they stumbled across a quote from a philosopher which read, "Perplexity is where knowledge begins". It became the perfect description for the product and brand.
Perplexity's catchy tagline is "Where knowledge begins". Hoang explained that while using Perplexity, they stumbled across a quote from a philosopher which read, "Perplexity is where knowledge begins". It became the perfect description for the product and brand.
Perplexity's catchy tagline is "Where knowledge begins". Hoang explained that while using Perplexity, they stumbled across a quote from a philosopher which read, "Perplexity is where knowledge begins". It became the perfect description for the product and brand.
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handcrafted by jade franson