Spotify
Spotify
Spotify
founded
2006
headquarters
Stockholm, Sweden
2006
the beginning
"Rent nightly from real people in 753 cities in 72 countries."
2006
the beginning
"Rent nightly from real people in 753 cities in 72 countries."
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon. The name reportedly came from Ek mishearing a suggestion from Lorentzon, combining the words "spot" and "identify." The company's original logo featured the word "Spotify" in black text with sound waves above it.
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon. The name reportedly came from Ek mishearing a suggestion from Lorentzon, combining the words "spot" and "identify." The company's original logo featured the word "Spotify" in black text with sound waves above it.
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon. The name reportedly came from Ek mishearing a suggestion from Lorentzon, combining the words "spot" and "identify." The company's original logo featured the word "Spotify" in black text with sound waves above it.
2013
a fresh identity
"Rent nightly from real people in 753 cities in 72 countries."
2013
a fresh identity
"Rent nightly from real people in 753 cities in 72 countries."
In 2013, Spotify underwent its first major rebranding. They refined their logo with a custom typeface and introduced the now-iconic "wave" symbol - three curved lines representing audio waves or broadcasting. This snapshot of their UI from 2014 shows Spotify's signature dark theme and use of the green color throughout its interface.
In 2013, Spotify underwent its first major rebranding. They refined their logo with a custom typeface and introduced the now-iconic "wave" symbol - three curved lines representing audio waves or broadcasting. This snapshot of their UI from 2014 shows Spotify's signature dark theme and use of the green color throughout its interface.
In 2013, Spotify underwent its first major rebranding. They refined their logo with a custom typeface and introduced the now-iconic "wave" symbol - three curved lines representing audio waves or broadcasting. This snapshot of their UI from 2014 shows Spotify's signature dark theme and use of the green color throughout its interface.
2015
collins rebrand
"Rent nightly from real people in 753 cities in 72 countries."
2015
collins rebrand
"Rent nightly from real people in 753 cities in 72 countries."
In 2015, the design agency Collins delivered a brand refresh for Spotify, who needed to evolve from a generic platform to a recognizable brand that could compete against Apple and Google. Their solution centered on capturing the emotional "burst" that occurs when listeners connect with music, developing a comprehensive visual system and brand architecture.
In 2015, the design agency Collins delivered a brand refresh for Spotify, who needed to evolve from a generic platform to a recognizable brand that could compete against Apple and Google. Their solution centered on capturing the emotional "burst" that occurs when listeners connect with music, developing a comprehensive visual system and brand architecture.
In 2015, the design agency Collins delivered a brand refresh for Spotify, who needed to evolve from a generic platform to a recognizable brand that could compete against Apple and Google. Their solution centered on capturing the emotional "burst" that occurs when listeners connect with music, developing a comprehensive visual system and brand architecture.
2016
spotify wrapped
"Rent nightly from real people in 753 cities in 72 countries."
2016
spotify wrapped
"Rent nightly from real people in 753 cities in 72 countries."
Spotify Wrapped launched in 2016 as a viral marketing campaign where users could view their music listening data. It quickly became a trademark of the brand, and every year the animation, visuals, and colors are a showcase of Spotify's unique brand. Spotify Wrapped is one of the most iconic brand and marketing moves, and many companies thus far have produced their own 'Wrapped,' including some of the very own brands in this archive such as Apple, Nintendo, and Duolingo.
Spotify Wrapped launched in 2016 as a viral marketing campaign where users could view their music listening data. It quickly became a trademark of the brand, and every year the animation, visuals, and colors are a showcase of Spotify's unique brand. Spotify Wrapped is one of the most iconic brand and marketing moves, and many companies thus far have produced their own 'Wrapped,' including some of the very own brands in this archive such as Apple, Nintendo, and Duolingo.
Spotify Wrapped launched in 2016 as a viral marketing campaign where users could view their music listening data. It quickly became a trademark of the brand, and every year the animation, visuals, and colors are a showcase of Spotify's unique brand. Spotify Wrapped is one of the most iconic brand and marketing moves, and many companies thus far have produced their own 'Wrapped,' including some of the very own brands in this archive such as Apple, Nintendo, and Duolingo.
2019
podcasts
"Rent nightly from real people in 753 cities in 72 countries."
2019
podcasts
"Rent nightly from real people in 753 cities in 72 countries."
Spotify successfully leapfrogged Apple to become the second most common podcast platform by employing an aggressive exclusivity strategy. By investing hundreds of millions of dollars in high-profile podcast deals with creators like Alex Cooper and Joe Rogan, the company dramatically expanded its podcast listener base.
Spotify successfully leapfrogged Apple to become the second most common podcast platform by employing an aggressive exclusivity strategy. By investing hundreds of millions of dollars in high-profile podcast deals with creators like Alex Cooper and Joe Rogan, the company dramatically expanded its podcast listener base.
Spotify successfully leapfrogged Apple to become the second most common podcast platform by employing an aggressive exclusivity strategy. By investing hundreds of millions of dollars in high-profile podcast deals with creators like Alex Cooper and Joe Rogan, the company dramatically expanded its podcast listener base.
2020
Redesigning Spotify Design
"Rent nightly from real people in 753 cities in 72 countries."
2020
Redesigning Spotify Design
"Rent nightly from real people in 753 cities in 72 countries."
In 2020, the Spotify design team refreshed the brand to what we see today. The design team recognized that their existing brand system was being stretched beyond its limits, resulting in inconsistent interpretations of the design guidelines. It became evident that designers desired a more fleshed out and creative framework that would allow them to design in more playful ways.
In 2020, the Spotify design team refreshed the brand to what we see today. The design team recognized that their existing brand system was being stretched beyond its limits, resulting in inconsistent interpretations of the design guidelines. It became evident that designers desired a more fleshed out and creative framework that would allow them to design in more playful ways.
In 2020, the Spotify design team refreshed the brand to what we see today. The design team recognized that their existing brand system was being stretched beyond its limits, resulting in inconsistent interpretations of the design guidelines. It became evident that designers desired a more fleshed out and creative framework that would allow them to design in more playful ways.
Scribbles, organic shapes, bright colors, and crisp typography lended themselves to a joyful, modern brand refresh.
Scribbles, organic shapes, bright colors, and crisp typography lended themselves to a joyful, modern brand refresh.
Scribbles, organic shapes, bright colors, and crisp typography lended themselves to a joyful, modern brand refresh.
2022
audiobooks
"Rent nightly from real people in 753 cities in 72 countries."
2022
audiobooks
"Rent nightly from real people in 753 cities in 72 countries."
Spotify's entry into audiobooks in late 2023 was a significant business move, aiming to capture even more of the audio market in addition to music and podcasts. It directly challenged Amazon's Audible, which had long dominated the audiobook market, offering audiobooks for free to Premium subscribers.
Spotify's entry into audiobooks in late 2023 was a significant business move, aiming to capture even more of the audio market in addition to music and podcasts. It directly challenged Amazon's Audible, which had long dominated the audiobook market, offering audiobooks for free to Premium subscribers.
Spotify's entry into audiobooks in late 2023 was a significant business move, aiming to capture even more of the audio market in addition to music and podcasts. It directly challenged Amazon's Audible, which had long dominated the audiobook market, offering audiobooks for free to Premium subscribers.
Spotify's entry into audiobooks in late 2023 was a significant business move, aiming to capture even more of the audio market in addition to music and podcasts. It directly challenged Amazon's Audible, which had long dominated the audiobook market, offering audiobooks for free to Premium subscribers.
2023
ai dj
"Rent nightly from real people in 753 cities in 72 countries."
2023
ai dj
"Rent nightly from real people in 753 cities in 72 countries."
Spotify made its AI moves in 2023, launching AI DJ, which combines Spotify's personalization engine with OpenAI's LLMs. The DJ provides skippable commentary and smooth transitions between songs. The DJ has mixed reviews, with some really enjoying the automatic smart shuffle, and others disliking its repetiveness and the interrruption of the DJ's voice. All in all, it's a step in the direction towards more personalized software.
Spotify made its AI moves in 2023, launching AI DJ, which combines Spotify's personalization engine with OpenAI's LLMs. The DJ provides skippable commentary and smooth transitions between songs. The DJ has mixed reviews, with some really enjoying the automatic smart shuffle, and others disliking its repetiveness and the interrruption of the DJ's voice. All in all, it's a step in the direction towards more personalized software.
Spotify made its AI moves in 2023, launching AI DJ, which combines Spotify's personalization engine with OpenAI's LLMs. The DJ provides skippable commentary and smooth transitions between songs. The DJ has mixed reviews, with some really enjoying the automatic smart shuffle, and others disliking its repetiveness and the interrruption of the DJ's voice. All in all, it's a step in the direction towards more personalized software.
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handcrafted by jade franson