Tesla
Tesla
Tesla
founded
2003
headquarters
Austin, Texas
2003
the beginning
"Rent nightly from real people in 753 cities in 72 countries."
2003
the beginning
"Rent nightly from real people in 753 cities in 72 countries."
Tesla was founded on July 1, 2003, by engineers Martin Eberhard and Marc Tarpenning in San Carlos, California. The company was named after 19th-century inventor Nikola Tesla, known for his work on rotating electromagnetic fields. In 2004, Elon Musk joined as chairman of the board and the largest investor, having contributed $30 million to Tesla's Series A.
Tesla was founded on July 1, 2003, by engineers Martin Eberhard and Marc Tarpenning in San Carlos, California. The company was named after 19th-century inventor Nikola Tesla, known for his work on rotating electromagnetic fields. In 2004, Elon Musk joined as chairman of the board and the largest investor, having contributed $30 million to Tesla's Series A.
Tesla was founded on July 1, 2003, by engineers Martin Eberhard and Marc Tarpenning in San Carlos, California. The company was named after 19th-century inventor Nikola Tesla, known for his work on rotating electromagnetic fields. In 2004, Elon Musk joined as chairman of the board and the largest investor, having contributed $30 million to Tesla's Series A.
2006
the roadster
"Rent nightly from real people in 753 cities in 72 countries."
2006
the roadster
"Rent nightly from real people in 753 cities in 72 countries."
Tesla's first vehicle was the Roadster, unveiled in 2006 and released in 2008. Built on a modified Lotus Elise chassis, it was the first production automobile to use lithium-ion battery cells and the first production EV with a range over 200 miles per charge. The Roadster helped change public perception of electric vehicles from slow, boring vehicles to high-performance luxury cars.
Tesla's first vehicle was the Roadster, unveiled in 2006 and released in 2008. Built on a modified Lotus Elise chassis, it was the first production automobile to use lithium-ion battery cells and the first production EV with a range over 200 miles per charge. The Roadster helped change public perception of electric vehicles from slow, boring vehicles to high-performance luxury cars.
Tesla's first vehicle was the Roadster, unveiled in 2006 and released in 2008. Built on a modified Lotus Elise chassis, it was the first production automobile to use lithium-ion battery cells and the first production EV with a range over 200 miles per charge. The Roadster helped change public perception of electric vehicles from slow, boring vehicles to high-performance luxury cars.

Designed by RO Studio, the logo at the time was a shield containing the word and logomark. After the Roadster, the "T" started to serve as a standalone mark on the front of the car. The "T" represents the cross-section of an electric motor.
Designed by RO Studio, the logo at the time was a shield containing the word and logomark. After the Roadster, the "T" started to serve as a standalone mark on the front of the car. The "T" represents the cross-section of an electric motor.
Designed by RO Studio, the logo at the time was a shield containing the word and logomark. After the Roadster, the "T" started to serve as a standalone mark on the front of the car. The "T" represents the cross-section of an electric motor.
modern logo
"Rent nightly from real people in 753 cities in 72 countries."
modern logo
"Rent nightly from real people in 753 cities in 72 countries."
2012
model s
"Rent nightly from real people in 753 cities in 72 countries."
2012
model s
"Rent nightly from real people in 753 cities in 72 countries."
After going public in 2010, and unveling the prototype in 2011, Tesla launched the Model S sedan in 2012. The Model S won numerous awards and established Tesla as a serious competitor in the luxury car market.
After going public in 2010, and unveling the prototype in 2011, Tesla launched the Model S sedan in 2012. The Model S won numerous awards and established Tesla as a serious competitor in the luxury car market.
After going public in 2010, and unveling the prototype in 2011, Tesla launched the Model S sedan in 2012. The Model S won numerous awards and established Tesla as a serious competitor in the luxury car market.

2015
model x
"Rent nightly from real people in 753 cities in 72 countries."
2015
model x
"Rent nightly from real people in 753 cities in 72 countries."
Following the Model S, Tesla introduced a luxury SUV in 2015 called Model X.
Following the Model S, Tesla introduced a luxury SUV in 2015 called Model X.
Following the Model S, Tesla introduced a luxury SUV in 2015 called Model X.

powerwall
"Rent nightly from real people in 753 cities in 72 countries."
powerwall
"Rent nightly from real people in 753 cities in 72 countries."

They also announced Powerwall, a rechargeable battery that stores energy from the grid or solar panels to power a home, signaling expansion into the sustainability market beyond cars.
They also announced Powerwall, a rechargeable battery that stores energy from the grid or solar panels to power a home, signaling expansion into the sustainability market beyond cars.
They also announced Powerwall, a rechargeable battery that stores energy from the grid or solar panels to power a home, signaling expansion into the sustainability market beyond cars.
model x launch
"Rent nightly from real people in 753 cities in 72 countries."
model x launch
"Rent nightly from real people in 753 cities in 72 countries."
When Elon Musk launched the Model X during the in-person event, he declared that it had more functionality than a minivan, more style than an SUV, and more performance than a sports car.
When Elon Musk launched the Model X during the in-person event, he declared that it had more functionality than a minivan, more style than an SUV, and more performance than a sports car.
When Elon Musk launched the Model X during the in-person event, he declared that it had more functionality than a minivan, more style than an SUV, and more performance than a sports car.
2016
model 3
"Rent nightly from real people in 753 cities in 72 countries."
2016
model 3
"Rent nightly from real people in 753 cities in 72 countries."
The Tesla Model 3's 2016 launch marked Tesla's crucial shift from luxury automaker to mass-market brand. Its $35,000 target price point generated initial demand of over 400,000 reservations. The Model 3 became the world's best-selling electric car, pushing the entire automotive industry toward electrification.
The Tesla Model 3's 2016 launch marked Tesla's crucial shift from luxury automaker to mass-market brand. Its $35,000 target price point generated initial demand of over 400,000 reservations. The Model 3 became the world's best-selling electric car, pushing the entire automotive industry toward electrification.
The Tesla Model 3's 2016 launch marked Tesla's crucial shift from luxury automaker to mass-market brand. Its $35,000 target price point generated initial demand of over 400,000 reservations. The Model 3 became the world's best-selling electric car, pushing the entire automotive industry toward electrification.

Tesla's sleek design language is part of the reason why its cars are so coveted today. The combination of minimal luxury and a lower price point differentiated the Model 3 from other cars in the market.
Tesla's sleek design language is part of the reason why its cars are so coveted today. The combination of minimal luxury and a lower price point differentiated the Model 3 from other cars in the market.
Tesla's sleek design language is part of the reason why its cars are so coveted today. The combination of minimal luxury and a lower price point differentiated the Model 3 from other cars in the market.
2023
cybertruck
"Rent nightly from real people in 753 cities in 72 countries."
2023
cybertruck
"Rent nightly from real people in 753 cities in 72 countries."

The Cybertruck is perhaps Tesla's most polarizing product. Some people hate it, while others love it. It features a futuristic angular design made from flat stainless steel panels, supposedly with superior strength and resistance to damage.
The Cybertruck is perhaps Tesla's most polarizing product. Some people hate it, while others love it. It features a futuristic angular design made from flat stainless steel panels, supposedly with superior strength and resistance to damage.
The Cybertruck is perhaps Tesla's most polarizing product. Some people hate it, while others love it. It features a futuristic angular design made from flat stainless steel panels, supposedly with superior strength and resistance to damage.


Cybertruck's brand is rebellious and bold, containing no instances of the standard "T" logo and instead, forging a new spray painted logomark.
Cybertruck's brand is rebellious and bold, containing no instances of the standard "T" logo and instead, forging a new spray painted logomark.
Cybertruck's brand is rebellious and bold, containing no instances of the standard "T" logo and instead, forging a new spray painted logomark.
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